IMC Pan Asia Alliance – Building Strategic Resilience Through Organisational Transformation

By Wee Beng Geok, Chung Chee Kit & Yang Lishan

Abstract

In late 2004, managers from the Asian shipping group, IMC Pan Asia Alliance (Pte.) Ltd., had just completed a four-day management retreat.

Forty managers from various divisions of the Group had huddled together at a training facility at a university campus at the western end of Singapore, far from IMC's corporate office in the city centre. The four-day session was to discuss the implementation of IMC's business strategy for the coming decade, and in particular, to identify the key organisational capabilities that would be essential if the Group's new business strategy was to succeed.

This case was commissioned by the Maritime and Port Authority of Singapore (MPA).
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Issues: Organisational/Cultural Change, Strategic Resilience

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