Eastport Maritime Pte Ltd: Building Essential Competencies for Sustainable Growth and Development By Wee Beng Geok, Ivy Buche & Yvonne Chong

Publisher Ref No:	ABCC-2009-006	Pub/Rev Date:	2010
Industry:	Maritime Services	Case Length:	15 pages
Teaching Note Ref:	-	Teaching Note:	-
Organisation:	Eastport Maritime Pte Ltd	Period Covered:	2000 - 2010
Country:	Singapore	Level:	Undergraduate/ Postgraduate

Publisher:

The Asian Business Case Centre, Nanyang Technological University

Abstract

In a highly specialised and relationship-intensive business, shipbrokers acted as intermediaries between shipping companies and their customers. As a knowledge-based business, people were the most vital asset and budding shipbrokers acquired most of their expertise on the job working their way up the firm. In 2010, Eastport Maritime, a Singapore-grown international shipbroking group with operating bases in major maritime markets across Asia, America and Europe, was keen to develop the talent pool required to meet its expanding business. The challenge was to attract Generation Y talent who had other career options. In a constantly evolving and competitive global maritime service environment, how could Eastport shape its employer value proposition to attract and to develop the skills of the younger generation of shipbrokers and ensure the firm's success in the long run?

This case was commissioned by the Maritime and Port Authority of Singapore (MPA).
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Issues: Role of shipbroker in the maritime industry; Shipbroking as a career; Changing context of shipbroking; Employee attraction and enagement, training and development

About the Authors