ASM Pacific Technology Limited By Tang Hung Kei

Abstract

This case traces the corporate history and development of ASM Pacific Technology Limited (ASMPT), a public-listed "technology" firm in Hong Kong. The company was founded in 1975 as a two-man outfit that sold encapsulation equipment from the Netherlands and materials from the US. In 1998, the firm was developing and mass-manufacturing its own award-winning semiconductor products, and had spun-off operations in China and Singapore.

Teaching Objectives

• To generate discussions on the technological and organisational (human resource, in particular) challenges that could present themselves during the company's next stage of growth, and counter strategies that could be implemented.
  
  
• To contrast the working styles (cross-cultural differences) of ASMPT's engineers and their counterparts in the Singapore subsidiary.

Issues: Corporate History, Organisational Development, Research and Development, Singapore and Hong Kong Business Environments

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