who are we?

Established in 2000, the Asian Business Case Centre is part of the Nanyang Business School at Singapore's Nanyang Technological University. Our focus is to encourage the use and development of case studies on the Asian business experience.

The Case Method and the Value of Case Studies
Case studies bring an invaluable element of reality into the classroom. Based on real-life situations, these open-ended scenarios give instructors a wide range of options for teaching business and management practices.

The use of cases encourages experiential learning, helping students develop professional and analytical skills they will need in the marketplace. They also provide material for simulation models, and for learners to assess and solve problems while learning to think out of the box.

Resources at the Asian Business Case Centre
Our programmes reflect our interest in developing the use of teaching cases by faculty members, instructors and organisations. Here are some of them:

  • Support facility for case writing, research, teaching, and publication for faculty at the Nanyang Technological University interested in Asian business cases.

  • Collaboration with external organisations, such as Tote Board, SPRING Singapore, DesignSingapore Council and Maritime & Port Authority of Singapore, to write case studies or reports.

  • Produce Chinese–language cases in the Nanyang Case Collection.


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